For years, Summer’s Eve has profited from shame-based marketing that treats vaginas and vulvas as needing constant cleaning, deodorizing, and odor control. The company promotes products as “fresh,” “clean,” and “gentle” while selling intimate care products containing chemicals linked to reproductive harm and other serious health concerns.
Now, Summer’s Eve is aggressively marketing boric acid products for routine and “everyday” intimate care despite evidence linking boric acid to reproductive harm.
Free the V: The Art of Vaginal Liberation
What does vaginal liberation mean to you? Weave is calling on artists, creatives, and storytellers to share their vision of vaginal liberation!
As part of our Summer’s Deceive campaign and Vaginal Health Week 2026, we’re inviting creative works that explore vaginal health, bodily autonomy, reproductive freedom, and liberation.
From paintings and photography to poetry, digital art, and more, all forms of creative expression and experience levels are welcome!
View the submission guide below for complete instructions and requirements.
About
What We’re Demanding
We are calling on Summer’s Eve and its parent company, Prestige Consumer Healthcare, to
- Eliminate boric acid from the Ultimate Odor Protection line.
- Stop marketing harmful products as safe for everyday intimate care.
- Eliminate chemicals of concern from all Summer’s Eve products or discontinue them where reformulation is not possible.
Take Action Today
Boric acid is banned for use in cosmetics in the European Union and will be prohibited in certain intimate care products in California beginning in 2027. It’s time for Summer’s Eve to do the right thing.
Email Prestige Consumer Healthcare CEO Ron Lombardi and José Luis Rosado, Sr. Vice President, Quality and Regulatory Affairs, and urge them to remove boric acid and other toxic chemicals from Summer’s Eve products and fully disclose all ingredients on product labels.
Spread the Word
- Help educate your community and take action with us by sharing campaign materials and resources.
- Talk to friends and family about harmful chemicals in intimate care products.
- Help challenge stigma-based marketing around vaginal health.
- Encourage others to take action and contact Prestige Consumer Healthcare (the makers of Summer’s Eve).
Know Before You Shop
Summer’s Eve products continue to contain chemicals linked to reproductive harm, endocrine disruption, and environmental toxicity. The company also continues to push harmful messaging that suggests your vagina needs to smell like “Island Splash” or other heavily fragranced scents to be healthy or clean. It doesn’t.
If you are considering using these products, here’s what you should know before you shop:
- Your vagina does not need a floral or tropical scent to be healthy. Odor removal is not necessary for a healthy vagina. Vaginas have a natural scent, and there is nothing wrong with that.
- The vagina is self-cleaning. Intimate care products are not required for “freshness” or cleanliness.
- Labels claiming products are “gynecologist tested” do not automatically mean they are safe.
Chemicals of concern linked to Summer’s Eve
Boric Acid
Often marketed for external and internal vaginal use, linked to reproductive harm. Warnings have been issued for women who are pregnant. This chemical, which is also an insecticide, is not recommended for routine daily use due to its harmful effects.
Found in: Ultimate Odor Protection Daily Refreshing Wash, Ultimate Odor Protection Daily Refreshing Wipes, Complete Clean Odor Reduction Douche
Galaxolide
Also known as Hexamethylindanopyran, Galaxolide is an aquatic toxicant and potential endocrine disruptor.
Found in: Amber Nights Daily Refreshing Spray
Lilial
A fragrance chemical also known as Butylphenyl Methylpropional. It is a well-known reproductive toxicant banned from use in cosmetics in the European Union.
Found in: Argan Oil Daily Gentle Wash
Diethyl hexyl adipate
Identified as a toxic water pollutant by the state of California. It is a reproductive and developmental toxicant.
Found in: Ultimate Odor Protection Spray
2-phenoxyethyl isobutyrate
Identified as a toxic air contaminant by the California Air Resources Board.
Found in: Ultimate Odor Protection Spray
Note: Summer’s Eve frequently reformulates products in response to activist pressure and regulatory changes. Ingredient information is accurate as of June 2025.
Campaign Wins and Timeline
Download Weave’s Summer’s Deceive campaign timeline to explore the history of this campaign and its campaign wins.
